This ad from Globe Telecom, a telecom provider in the Philippines, cashes in the upcoming hype for Star Wars: The Rise of Skywalker. It has an unexpected ending that I hope people do not spoil when sharing it. We have posted a number of Thai TV commercials in the past, and it’s great to see a commercial like this from the Philippines, although I am not used to seeing Tagalog TV with subtitles! Interestingly enough, I didn’t find out about this from anyone who was Filipino, but it was from a work colleague who is white. My Filipino work colleagues had not seen it either.
According to this article from Ad Age, the ad was created by Wunderman Thompson Philippines and dedicated to the company’s Chief Creative Officer Dave Ferrer, who recently passed away and was a big Star Wars fan.
I really enjoyed this commercial – hope that Star Wars: The Rise of Skywalker will be even better!