When I saw this television commercial recently by Yamaha, I felt like Yamaha is really targeting and reinforcing the Asian stereotype that we all play the piano or violin. LOL!
But seriously, it was only after watching the commercial on YouTube and seeing the title of the video as ‘Yamaha Piano Red Envelope Commercial’ did I realize that this was directly targeting Chinese Americans, or more broadly, East Asians, since giving red envelopes is very traditional, especially during the Lunar New Year. There is a specific Mandarin version of the commercial as well.
Nevertheless, it’s nice to see a happy Asian American family in a U.S. television commercial, especially with the kid seemingly enjoying playing the piano.