In the last few years, Apple has been sponsoring Chinese New Year themed shorts that are shot entirely from an iPhone. Ad Age points out that 2020’s movie features director Theodore Melfi (“Hidden Figures,” “St. Vincent“) and Chinese actress Zhou Xun.
Apple is not the only American company to make Chinese New Year oriented films/commercials. John posted about this one from Nike. I personally like the Apple one better, as the family issues portrayed resonate better to me. If you liked Daughter, you might want to check Apple Chinese New Year Short from 2019. as well as this video about the making of Daughter.
(h/t: VL)
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