By Julie Shen
David Aure is a Filipino American film producer and director from Anaheim, California. He runs his own company, AWW Films, where he primarily creates music videos for artists, social media ad campaigns, and captivating TV shows. Some of his notable clients include Erick Yung, Russ Cosón, and even Nomad, a five-member boy group from South Korea. In addition to working with artists, he has also directed “Golden Arch Cafe” Seasons 1 and 2 for Myx TV, sponsored by McDonald’s. While his current success is impressive, his journey has not always been easy.
When his son Kai was born, Aure purchased a camera to document his son’s early years. At the same time, he was working with two close friends to start an event company. He had experience promoting local art shows and wanted to take it to the next level by hosting a free event to showcase his friend’s artwork. Unfortunately, the pandemic put a halt to his plans and he had to return the investment used to rent the art location. However, Aure made the best of the situation by booking a smaller studio to interview local artists and friends. This is where his love for filmmaking truly began and AWW Films was born.
The early days of the company were filled with challenges, particularly with fully utilizing the cameras and lights at the Meraki Studio Space. As the company evolved and gained a positive reputation, Aure’s challenges shifted to meeting client expectations and delivering high-quality products in a timely manner.
David Aure’s story is truly inspiring, and the obstacles that AWW Films overcame are a testament to his determination and perseverance. His ability to collaborate with his team and build strong relationships with clients is evident in the quality and dedication of his work. He is constantly expanding his skills by filming behind-the-scenes footage for his music videos and is even planning to speak at a local STEAM Fair in Diamond Bar, California. Aure’s story is a reminder of the rewards that come with persistence and hard work.
