2025’s top Halloween costumes are amazingly Asian! Rumi, Zoey, and Mira costumes top Google’s Frightgeist list (methodology below). This should be no great surprise, given how KPop Demon Hunters have been such a phenomenon. Even the Derpy the tiger made the list. Still, the contrast with 2024’s top costumes is striking. It wasn’t just KPop Demon Hunter costumes to make the top 10, though. Labubu costumes also made the top ten. The Chinese retailer Pop Mart makes Labubu, and I am sure that they are just thrilled by the interest.
The representation from these costumes have pleased some Asian American parents and kids. Says parent Jean Wang:
I remember, growing up, the struggle at Halloween to find a costume that felt ‘me.’ It’s definitely refreshing and exciting to see the ‘it’ costume of the year, for people of all backgrounds, being a female Asian character.
Google assembles the Frightgeist list from searches for Halloween costumes. Google Trends creates this list.
