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All-American Asian Mom in CVS Ad

By John | Friday, November 13, 2009 | 16 Comments

Back in October, I had blogged about an awesome Target ad. Well now, I recently saw a pretty awesome CVS ad, with a charismatic Asian American mom with her adorable sons. Maybe this ad is only running in California (I hope not), but it’s great to see more and more Asian Americans being portrayed as All-American! If you didn’t grow up in the Northeast, CVS is a chain of pharmacies that has now expanded out to the West Coast with the recent acquisition of Longs Drugs.

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Kevin

I guess I am just wondering what's wrong with immigrants and the way the speak or the way they supposedly dress. Speaking with an accent or wearing 'fobby' clothing doesn't really make someone less American. I am not saying you're saying this, just saying.

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Kevin

I guess I am just wondering what's wrong with immigrants and the way the speak or the way they supposedly dress. Speaking with an accent or wearing 'fobby' clothing doesn't really make someone less American. I am not saying you're saying this, just saying.

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JC

@Kevin: I guess non-fobby accent, normal clothing, and zero-mention of anything Asian related qualify her as "All American".

I'm all for commercials like this but I just find it really, really sad that we rejoice when mainstream racist media merely treated us like a normal human being. This only that means the rest of the time, we're still just ping-pong playing "inscrutable" freaks. Wohoo!

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JC

@Kevin: I guess non-fobby accent, normal clothing, and zero-mention of anything Asian related qualify her as "All American".

I'm all for commercials like this but I just find it really, really sad that we rejoice when mainstream racist media merely treated us like a normal human being. This only that means the rest of the time, we're still just ping-pong playing "inscrutable" freaks. Wohoo!

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Kevin

How is she being portrayed as All-American?

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Kevin

How is she being portrayed as All-American?

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Matt

BAM!
Beat you to it
http://www.youtube.com/watch?v=sfhZajm0Mos

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Matt

BAM!
Beat you to it
http://www.youtube.com/watch?v=sfhZajm0Mos

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John

@Chuck - that's coming up soon...

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John

@Chuck - that's coming up soon...

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Chuck

Now all we need is an "All-American Asian Dad" commercial...

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Chuck

Now all we need is an "All-American Asian Dad" commercial...

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Simon Tsui

Yeah, beatboxing mom! This ad can't top Target's.

I haven't seen this commercial on the east coast yet.

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Simon

Yeah, beatboxing mom! This ad can't top Target's.

I haven't seen this commercial on the east coast yet.

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johnminh

Awesome! Too bad this mom doesn't beatbox. :p

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johnminh

Awesome! Too bad this mom doesn't beatbox. :p

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