Eugenia Kim, Korean-American milliner for celebrities, fashionistas, tormented hipsters and those with large wallets — found her calling after a bad haircut inspired her to make a feather hat to cover her hair. She caught the attention of J. Lo and Carrie, who wore Eugenia’s fabulous pink fur hat in “Sex and the City” .
I became a fan of her hats when living in NYC allowed me to check out Eugenia’s sample sale — and immediately fell in love with her hats, as well as the bubbly Eugenia, who mingled with her customers and gave hat tips left and right. (She took one look at me and recommended Carrie’s pink fur hat to me, but I declined, I couldn’t imagine wearing that on the NYC subway)
I’m glad to see that Eugenia Kim has launched a reasonably priced hat line for Target, available this week. Run people. Her hats usually run from $200-$500, but at Target, the cute hats are about $15-$18. I bought a few this morning, myself. 🙂 Her mint green fedora was already sold out this morning, but I surprisingly loved her equestrian hat, which is really cute once you put it on.
A recent article about Eugenia cracked me up where she says that her mom doesn’t wear her hats, but wears the popular golf hats Korean moms love instead, my mom included. Eugenia takes it all into stride, saying “I don’t need to completely dominate the world — I can exclude my family.”