
A new study from Nielsen reveals that the influence of ads on social media sites, varies greatly between ethnicities, and it turns out Asian Americans are most likely to respond to ads they see on sites like Facebook. Nielsen rated each ethnicity (Hispanic, White, African American, Asian American) and the actions they took after seeing a social ad (Shared Ads, Liked Ads, Purchased Products). In every case, Asian Americans took more action in response to [...] Continue »