Kogi Truck’s Roy Choi Listed in CHOW 13

Kogi BBQ Truck chef Roy Choi was featured this week in the new annual CHOW 13 list of foodie innovators, entrepreneurs and trendsetters.

The chef did more than just steamroll Los Angeles’ use of food trucks; he and his team essentially redefined the mobile food industry (and the Los Angeles restaurant world) by using Twitter to reach out to hungry fans and successfully combining two ethnic cuisines into a single delicious taco.

Choi sees his responsibility as a chef beyond the confines of the kitchen (or truck):

“… I’ve learned that there’s nothing more important than seeing the expression on somebody’s face when you hand them food, directly. How great would it be if the best chefs in the world brought their food to the people? I don’t mean the people who can afford the food. I’m talking about…[k]ids in Queensbridge projects or South Central LA, who may never get the chance to eat great food from the hands of a master like an Eric Ripert or Daniel Boulud. Imagine if they brought that food down to the people? If we made that fundamental shift in the industry, it would change the framework of who we are as humans.”

Kudos to Roy Choi on his success! Read the rest of the interview directly on CHOW.

Thanks for rating this! Now tell the world how you feel - .
How does this post make you feel?
  • Excited
  • Fascinated
  • Amused
  • Disgusted
  • Sad
  • Angry

About Moye

I am a Japanese-American girl who was born, raised and is most probably stuck in traffic right this second in Los Angeles. I'm currently one of the co-editors of 8Asians and like to distract myself with good food, reading long books, playing video games, catching up on celebrity news, choosing my new new haircut and then writing all about it on Hello Moye and sometimes here on Twitter if I can get it in under 140 words or less. You can reach me at moye[at]8asians.com.
This entry was posted in (simple) and tagged , , , , . Bookmark the permalink.