Asian American Commercial Watch: MasterCard with Sonya Thomas & Takeru Kobayashi

Posted on July 8, 2011 by John

In doing some more research on Sonya “The Black Widow” Thomas recently, I came across this hilarious old 2007 MasterCard commercial featuring both Thomas and Takeru Kobayashi, coincidentally bumping into each other at a convenience store check out counter and having an ad hoc hot dog eating contest.

I think the commercial does a brilliant job of highlighting the contactless technology of MasterCard’s PayPass. I thought the Crouching Tiger, Hidden Dragon inspired background music was actually appropriate to highlight the battle-like intensity and focus of both Thomas and Kobayashi, as opposed to McDonald’s selection of music for their McCafe frozen strawberry lemonade commercial.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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