Asian American Commercial Watch: Tempur-Pedic, WTF?

I was watching MSNBC the other day and caught this commercial, which apparently has been around (at least on YouTube) for almost a year. The commercial has testimonials from a wide, diverse group of Tempur-Pedic adjustable bed owners, who express, in English, their love for the product until 0:36 seconds into this this 1:00 minute commercial, where an Asian man speaks in what I think is Cantonese with his wife standing by his side.

WTF is going on? I had to rewind my DVR to see if I thought what I saw was right. This just reinforces the perpetual foreigner concept, and reminded me of the KFC commercial I had blogged about a while ago. I mean, if Tempur-Pedic wanted to reach a wider audience, why didn’t they also have Spanish speaking bed owners in the commercial as well? There are a lot more Spanish speaking Americans than Chinese speaking ones for sure.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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