Asian American Commercial Watch: Starbucks – Finding Understanding

8A-2015-01-17-StarbucksMeetMeSherylynnThis Starbucks “Meet Me” video was filmed at the Kahala Mall in Honolulu, Hawaii and features Filipina American Sherylynn’s Starbucks story. The description: “Without knowing anyone, Sherylynn went to a deaf meet up at Starbucks, where she found a new community that changed her life.”

This isn’t exactly a “commercial” (but yeah, let’s face it, it IS) — it’s part of a “brand campaign” according to AdAge:

For the global campaign, called “Meet me at Starbucks,” the coffee giant isn’t focusing on products like it normally does in its ads. Rather, it’s focusing on the brand by chronicling a day in the life of Starbucks through a mini-documentary, shot in 59 different stores in 28 countries, using 39 local filmmakers, 10 local photographers and one director coordinating it all at 72andSunny, the agency responsible for the work. Each part of the ambitious project was shot in the same 24-hour period, producing 220 hours of footage, and features various subjects — from a hearing-impaired group meeting, to a group of women discussing scrapbooking, to elderly couples to teenage friends — going about their business at Starbucks.

Thanks for rating this! Now tell the world how you feel - .
How does this post make you feel?
  • Excited
  • Fascinated
  • Amused
  • Disgusted
  • Sad
  • Angry

About jozjozjoz

jozjozjoz is a taiwanese-american gal who lives and blogs underneath the hollywood sign and who doesn’t clean her fishtank unless the fish starts to do the backstroke. she is also able to leap tall buildings in a single bound, but cannot stop from bumping into door handles, cabinet doors, and anything else that protrudes or has a sharp edge. she does not run with scissors for this same reason. she can pet the fur off a dog but don’t ask her to go anywhere near a horse. or a moth. or a roach. her dealings with L.A.’s finest (aka the parking violations department) are legend, as are her giant sneezes. Other than the two too many joz’s, jozjozjoz is a perfectly normal, relatively sane individual who defies the odds, reaches for the stars, and carries moonbeams home in a jar. She’d rather be a fish… but not in her own dirty fishtank.
This entry was posted in Asian American Commercial Watch, Food & Drink. Bookmark the permalink.