This Starbucks “Meet Me” video was filmed at the Kahala Mall in Honolulu, Hawaii and features Filipina American Sherylynn’s Starbucks story. The description: “Without knowing anyone, Sherylynn went to a deaf meet up at Starbucks, where she found a new community that changed her life.”
This isn’t exactly a “commercial” (but yeah, let’s face it, it IS) — it’s part of a “brand campaign” according to AdAge:
For the global campaign, called “Meet me at Starbucks,” the coffee giant isn’t focusing on products like it normally does in its ads. Rather, it’s focusing on the brand by chronicling a day in the life of Starbucks through a mini-documentary, shot in 59 different stores in 28 countries, using 39 local filmmakers, 10 local photographers and one director coordinating it all at 72andSunny, the agency responsible for the work. Each part of the ambitious project was shot in the same 24-hour period, producing 220 hours of footage, and features various subjects — from a hearing-impaired group meeting, to a group of women discussing scrapbooking, to elderly couples to teenage friends — going about their business at Starbucks.
