Asian American Commercial Watch: Ronny Chieng & Old Spice’s “The Expert”

This Old Spice commercial has been on YouTube for four months now, but I only recently saw it as an online commercial. I was blown away! It made me wonder if the commercial was airing on TV as well, and it looks like it is, from a simple Google search and finding the agency that produced the commercial:

“In our second collaboration with Old Spice and PCA, we had the pleasure of shooting a commercial with actor and comedian Ronny Chieng in New York City. This particular spot was a part of the “Men Have Skin Too” Series of online and broadcast Old Spice commercials that will release in 2023 as part of the Asian demographic niche for the brand.”

I’m hoping that the commercial itself is used for not only for the “Asian demographic niche” because Asian American men are American men as well. Asian American men have been desexualized and emasculated in  American media, culture, and even immigration policy.

I think it may be the first U.S. television commercial to display an attractive and fit Asian American man topless as well. What would have been even more shocking is if these two Asian American men had non-Asian American women significant others. It is very common place in commercials to have mixed race couples with Asian American women.

Here’s to more commercials like this!

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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