So what do Asian Americans watch on TV? USA Today analyzed Nielsen data for most of the first half of 2017 and came up with the data shown above. I was personally was surprised that it was so divergent compared to other major American ethnic groups. America’s Got Talent as the most popular Asian American show? Really? Why so different?
The article mentions possible causes for the differences, such as Asian Americans averaging less than 15 hours a TV viewing a week compared to African Americans who averaged 44 hours. I wonder about the effects of cord cutting and online only shows on Amazon Prime or Netflix. My kids and I hardly watch ever TV series, cable or broadcast, with TV watching usually restricted to sports and for me, Game of Thrones. The Daughter in particular likes a few online only shows. Since I couldn’t find the actual data from Nielsen that went into this, it’s really hard to say for sure.
That there are differences is revealing in itself, saying that ethnic groups in the US really do have differences in preferences and tastes. I would have like to seen more data, particularly on the viewing hours. 44 hours vs 15 hours is a vast difference. It would be interesting to see it broken down by income levels – do wealthy people watch as much TV and the same shows as middle class or poor Americans? I suspect that advertisers have already done that kind of study.