Is the Kimchi Mask New York’s New Fashion Trend?

Lee Jae-suk, a Korean advertisement professional based in NY, has taken it upon himself to create the “Kimchi Mask” for publicizing swine flu prevention. While I am glad to know that Kimchi is effective in guarding against swine flu for those who consume it, I’m just not sure how I feel about sporting this not-so-fashionable mask as a reminder of it. But I do applaud Lee for his creativity — he has more projects up his sleeve — I’m just not sure how easy it would be to coordinate an outfit.

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About jee

[NEW: View my profile on My 8Asians!] Jee has been a happy resident of the often too sunny So Cal since her family emigrated here from S. Korea in 1986. She enjoys all things food related, especially the eating part. She is a borderline introvert who loves adventures and spontaneity.
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