Asian American Commercial Watch: Snickers Crisper – “Internship”

I caught this Snickers commercial about their new candy they are launching called Crisper:

AACW_Snickers_Crisper“Crispy satisfaction is on the horizon with new SNICKERS® Crisper – a delicious combination of crisped rice and peanuts topped with a layer of caramel and coated in creamy SNICKERS® Brand milk chocolate.Boasting multiple textures, SNICKERS® Crisper delivers on its satisfaction pledge with the chew of caramel and the crunchy crispiness of rice and peanuts. Singles packs feature two pieces, each with 100 calories, allowing for a snack for now and another for later.”

What I like about this commercial is that it shows an Asian American college student boasting about his partying ways – kind of breaking with the “Model Minority” stereotype, though I have to say the glasses he is wearing are kind of geeky.

Not sure I totally get the premise of the commercial, but nevertheless I found it entertaining.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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