Asian American Commercial Watch: “Share Something Real on Portal: Tattoo”

This ad for Facebook’s Portal was an  pleasant surprise.  I loved how it showed three generations of an Asian Americans.  Showing that Asian Americans is a good way to slowly chip away at the perpetual foreigner stereotype.  I also liked how they were doing something “Asian,” making what looks like dumplings.   The tattoo surprise was funny and unexpected.

A minor downside was that it did seem that the Mom/Daughter was stereotypically uptight. While many Asians and some Asian Americans might think tattoos are in poor taste, I do see Asian Americans of different ages with tattoos, plus tattoos are an ancient Pacific Islander tradition.  I didn’t get a sense that the tattoo meant anything – would like to hear about it if one of you knows otherwise.

The ad was put together by ad agency TBWA\Chiat\Day for Facebook’s #sharesomethingreal campaign advertising their Portal video calling device.



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About Jeff

Jeff lives in Silicon Valley, and attempts to juggle marriage, fatherhood, computer systems research, running, and writing.
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