Is the Kimchi Mask New York’s New Fashion Trend?

Lee Jae-suk, a Korean advertisement professional based in NY, has taken it upon himself to create the “Kimchi Mask” for publicizing swine flu prevention. While I am glad to know that Kimchi is effective in guarding against swine flu for those who consume it, I’m just not sure how I feel about sporting this not-so-fashionable mask as a reminder of it. But I do applaud Lee for his creativity — he has more projects up his sleeve — I’m just not sure how easy it would be to coordinate an outfit.