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Racist 1960s Jello Commercial Shows How the Chinese Were Introduced to Spoons

By jozjozjoz | Tuesday, August 4, 2009 | 19 Comments

I know, this ad was from the 1960s, so let’s put it all in context: No need to be boycotting Jell-o over this; instead, what we have here is an interesting view back in time as to what was generally considered acceptable in a mainstream American television commercial.

That said, what do you think is most racist about this commercial?

Wow. That’s a lot to choose from. Maybe I should have asked what’s NOT racist about this commercial? Aren’t you glad there are no racist TV commercials on today? (And while we’re at it, does anyone know what 十様蔗露 means?)

(h/t: ProfessorEric)

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jozjozjoz

u00e5u0093u0088u00e5u0093u0088!

(haha!)

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professoreric

well you know what they say: There's always room for u00e8u0094u0097u00e9u009cu00b2.

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jozjozjoz

That makes even more sense. Although I don't think u00e8u0094u0097u00e9u009cu00b2 sounds like Jell-o. Well, ok, KIND OF. But not really.

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kai64

u00e8u0094u0097u00e9u009cu00b2 = Jello in Mandarin. Is a phonetic translation.

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jozjozjoz

u00e5u0093u0088u00e5u0093u0088!

(haha!)

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professoreric

well you know what they say: There's always room for u00e8u0094u0097u00e9u009cu00b2.

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jozjozjoz

That makes even more sense. Although I don't think u00e8u0094u0097u00e9u009cu00b2 sounds like Jell-o. Well, ok, KIND OF. But not really.

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kai64

u00e8u0094u0097u00e9u009cu00b2 = Jello in Mandarin. Is a phonetic translation.

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mredster

Stupid ignorant westerners, Chinese people have spoons!

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DonnieYen

I frown at this, the low standards of our societies say label this as "Borderline Racist"

It extremely racist in every sense that it's perpetuating the racial stereotypes, the defame of Asian culture, derogatory use of sound, text, faked accents to give Chinese people the biggest mocking on national television.

Well in all correctness, I think Jelly is actually bad for the baby so it should be glad that these chopsticks saved it's life.

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jozjozjoz

Actually Gil, I linked back to the KFC vs KGC commercial:
http://www.8asians.com/2009/06/01/kfc-vs-kgc-wtf/

I'm not saying the KFC commercial is racist, but -- as I said in the original post -- the two Asians and how they were dressed in that commercial was totally out of context.

I constantly see this TV commercial on the air during sportscasts and it drives me bonkers.

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Gil Asakawa

Yech, the whole things is racist, though it's a reflection of the mainstream image of Asians back then. It couldn't happen today... can it? (See Long Duk Dong...)

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jozjozjoz

I knew
u00e5u008du0081 = ten
u00e6u00a7u0098 = types
u00e8u0094u0097 = cane
u00e9u009cu00b2 = dew

But ten types cane dew made no sense to me. But SUGAR cane actually makes sense, I mean, kind of.

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Eric

I am so glad someone introduced the spoon to you people. Chopsticks are just so difficult to use. You would never see jello at dimsum for example... oh wait. you do. hmmm...

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Tongcheng

I think the baby is kind of cute, and I like the music! We don't need to be self-oppressed.
BTW, u00e5u008du0081u00e6u00a7u0098u00e8u0094u0097u00e9u009cu00b2 means ten flavors of sugar cane dew

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Tristan Dewar

Pah. The narrator isn't even consistently mixing up those "l"s and "r"s ... wacky Chinese ... er, Japanese.

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BigBrotherSpeaks

"Ten types of gelatin"

Very rough "translation"...

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johnklin

Didn't you blog about this before? Or someone else - I slightly recall seeing this before? No matter. Still pretty interesting to re-watch...

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jozjozjoz

My people so "glateful" for this famous Western invention!

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