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Asian American Commercial Watch: MasterCard with Sonya Thomas & Takeru Kobayashi

By John | Friday, July 8, 2011 | 4 Comments

In doing some more research on Sonya “The Black Widow” Thomas recently, I came across this hilarious old 2007 MasterCard commercial featuring both Thomas and Takeru Kobayashi, coincidentally bumping into each other at a convenience store check out counter and having an ad hoc hot dog eating contest.

I think the commercial does a brilliant job of highlighting the contactless technology of MasterCard’s PayPass. I thought the Crouching Tiger, Hidden Dragon inspired background music was actually appropriate to highlight the battle-like intensity and focus of both Thomas and Kobayashi, as opposed to McDonald’s selection of music for their McCafe frozen strawberry lemonade commercial.

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Facebook Comments (Beta)

  • mwei

    cuz a Korean-American, a Japanese national, and kitschy oriental flute and drums somehow all must go together in a commercial…

    just don’t tell me the non-Desi looking clerk’s name is Apu or Sanjay…

  • FeoChin

    where is the “disgusted” option on the mood thingy?

  • GoGo

    okay on the one hand, i find kobyashi strangely attractive and therefore follow these eating contest thingies, so its kind of awesome to see him do a commerical with the black widow! on the other hand, the fucking oriental music whenever any asian person/people occupy our TV screens. i disagree with you – there are a TON of intense “high octane” type background music stuff they could have put in the background but they chose the oriental music for lowest common denominator reasons. so yeah, fuck that.

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