At the 2018 ESPYs, Chloe Kim wins Best Female Athlete award

If you don’t know what the ESPYs are, it’s an annual sports awards show started and produced by ESPN (originally an abbreviation for Entertainment and Sports Programming Network).

This year, 2018 Gold Olympic snowboarding medalist Chloe Kim won the the Best Female Athlete award.   It’s just the latest achievement for Kim, which includes a hot selling cereal box and getting into Princeton.  If you don’t remember her performance in the Olympics, you can re-watch her final halfpipe run with back-to-back 1080s here.

What’s next for Kim?  It’s not clear if she will go to Princeton, although in clear Asian Dad style, her father would like her to go to college and study hard.

 

 

Chloe Kim’s Kellogg’s Corn Flakes Box -Sold Out in 7 Hours!

I first heard that Olympic Gold medalist in halfpipe snowboarding Chloe Kim made the cover of Kellogg’s Corn Flakes while watching an interview with her on The Tonight Show starring Jimmy Fallon, and then later, finding the press release:

“To celebrate Chloe Kim’s Gold Medal win with Team USA at the Olympic Winter Games PyeongChang 2018, Kellogg’s® has announced that she will be featured on Gold Medal edition boxes of Kellogg’s Corn Flakes®. Boxes are available in limited quantities for a short time only on KelloggsFamilyRewards.com.

The Gold Medal Edition Kellogg’s Corn Flakes cereal box is available on KelloggsFamilyRewards.com, while supplies last. Fans can visit KelloggsFamilyRewards.com for information about how to become a member and order their very own collectible box.”

But I was disappointed to not only learn that this special edition box was only available online, but was already sold out:

“On Wednesday night, the Chloe Kim “Gold Medal” box was announced on The Tonight Show Starring Jimmy Fallon and became available online. It sold out in seven hours, according to Sam Minardi, director of brand marketing at Kellogg Company. “That is a record,” Minardi said in an email.”

I wonder why Kellogg decided to only make this available online! I mean, Nathan Chen’s box made it into retail, and he didn’t even medal (though he was expected to …)

Asian American Commercial Watch: Minute Maid’s #ShibSibs Journey – Maia and Alex Shibutani

https://youtu.be/sCxTokW3310

Congratulations to brother-and-sister duo Maia and Alex Shibutani on winning the Bronze in the 2018 Winter Olympics for Ice Dancing. No doubt, if you’ve been watching the Winter Olympics, you’ve seen this ad, which really doesn’t seem like an ad, highlighting the sibilings’ journey to the Olympics:

“Minute Maid is proud to support Maia and Alex Shibutani on their journey to The Olympic Winter Games. The siblings and teammates know a thing or two about healthy competition, but they also know that the best moments – both on and off the rink – are often shared. Cheers to the #ShibSibs

I had noticed recently that the Shib Sibs had posted a YouTube video seeing for themselves for the first time on some Minute Maid cartons:

So I wound up going to my local grocery store to check out the Minute Maid cartons. However, I could only find three out of the four that they mentioned:

I wonder what the 4th carton is?!?

Also, I had noticed that Intel was one of their sponsors as well, when I noticed on Facebook, Intel congratulating them:

I knew that Intel was an Olympic sponsor, given that they powered the Drone exhibition during the opening ceremonies of the Olympics.But I didn’t know that Intel had sponsored any athletes. But a quick Google search came across this press release listing their sponsored Intel athletes (which I thought was kind of an oxymoron …):

  • Ayumu Hirano – Japanese snowboarding phenom and silver medalist in halfpipe at the
    Olympic Winter Games Sochi 2014.
  • Fan Kexin – Chinese short track speedskater and silver medalist in the 1,000 meter at the
    Olympic Winter Games Sochi 2014.
  • Hannah Brandt – Forward on the U.S. women’s Ice Hockey Team and University of Minnesota’s
    all-time points leader.
  • Marissa Brandt – South Korean ice hockey defender and former star at Gustavus Adolphus
    College.
  • Maia and Alex Shibutani – U.S. ice dancing team and current two-time U.S. champions.

It’s interesting that Intel sponsors non-U.S. athletes, but then again, they are a global company with global customers.

Again, congrats to the Shibutanis on winning the Bronze!

Asian American Commercial Watch: Visa’s Real Life Events & Chloe Kim

https://youtu.be/yDTYvtUc8Qc

I caught this Visa commercial while watching the Olympics, which is no surprise since Visa is an Olympic sponsor and was pleasantly surprised to see Chloe Kim towards the end of the commercial:

You know faster is better. We’ve got a faster way to pay.   You don’t have to be an Olympic snowboarder like Chloe Kim to shave seconds off your time at checkout. Tap to pay like a champion with your contactless Visa card where you see the Contactless Symbol. #PyeongChang2018 #TeamVisa

And even before the Olympics started, I’ve seen Visa highlight Chloe Kim in some web ads:

I’m sure we’ll be seeing a lot more of Chloe Kim now that she’s an Olympic Gold winner in the halfpipe! Congrats again Chloe – hope to meet you one day!