Tag Archives: basketball

Asian American Sports Fans becoming attractive Marketing Targets

Asian American sports fans are becoming attractive marketing targets. Asian Americans spend 15% more time viewing live sports than the general public according to a Nielsen report. Given that most sports marketing efforts are targeted at live sports and that … Continue reading

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Kaitlyn Chen Plays in Her First WNBA Regular Season Game

We had blogged recently that the WNBA’s Golden State Valkyries had signed Kaitlyn Chen to a short-term contract after they had initially let her go prior to the regular season starting. Chen’s first game in the regular WNBA season was an … Continue reading

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Kaitlyn Chen Returns to the WNBA

After getting winning a national championship, getting drafted by the WNBA, and then being released by a WNBA team, Kaitlyn Chen returns to the WNBA.  With many players in the WNBA going to Europe to play in the Eurobasket tournament, … Continue reading

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Kaitlyn Chen has Signed with the 3XBA

After being drafted by the Golden State Valkyries, Kaitlyn Chen was waived before the team’s inaugural game. Fortunately for her, she continues to play basketball professional, like another Asian American who was drafted by the WNBA and then waived. Kaitlyn … Continue reading

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College Basketball Player Xaivian Lee gets $6 Million in Deals

We have a written about a number of high level  Asian American athletes who graduated from Ivy League Universities, such as skater Nathan Chen (Yale), basketball player Kaitlyn Chen and of course, NBA star Jeremy Lin (Harvard),  But what reason … Continue reading

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Kaitlyn Chen Drafted by the Golden State Valkyries of the WNBA

Kaitlyn Chen was selected on Monday April 14th by the Golden State Valkyries in the WNBA draft. She was drafted in the 3rd round and 30th overall.  We mentioned previously that she did not declare for the draft, but since … Continue reading

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Kaitlyn Chen’s Path to the NCAA Women’s Basketball Championship

One doesn’t see many Asian faces in in American basketball championships (the last time I can recall was when Jeremy Lin won the NBA championship with the 2019 Toronto Raptors), so it was a pleasant surprise to see Kaitlyn Chen … Continue reading

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The NBA’s Golden State Warriors Celebrate Japanese Heritage Night

I’ve attended my share of various Asian themed heritage nights Golden State Warriors Games ever since I attended my first NBA game with Jeremy Lin‘s debut in the NBA October 29, 2010 against the Los Angeles Clippers, but I don’t … Continue reading

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Asian Heritage Athletes in America Feature: Jeremy Lin

Jeremy Lin, born in Torrance, California, on August 23, 1988, is a former professional basketball player who was one of the most unexpected stars in NBA history. Standing 6’3” and weighing 200 pounds, Lin’s path to the league was anything … Continue reading

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Asian Heritage Athletes in America Feature: Yao Ming

  By Gavin Chen Yao Min, born in Shanghai, China on September 12, 1980, is a Chinese professional basketball player who became one of the most dominant centers in the NBA. Standing at an imposing 7’6” and weighing 310 pounds, … Continue reading

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CAAMFest 2024: “Home Court” – The Basketball Journey of Ashley Chea

Director Erica Tanamachi, Producer Jenn Lee Smith, Executive Producer Diane Quon, and Writer/Editor Jean Kawahara Home Court was one of the CAAMFest 2024 films I was most excited to screen: “Ashley Chea is a Cambodian American basketball phenom. Home Court, … Continue reading

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Filipina American Basketball Player Kayla Padilla makes it to the NCAA Elite 8

It seemed strange yet very cool to see an Asian American woman basketball player in a NCAA Division 1  game televised on national television.  It was not just any game – USC guard Kayla Padilla was playing in a NCAA … Continue reading

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