When I was an undergraduate, a Filipino American classmate once asked me why I was pronouncing my last name wrong. What? I was pronouncing my name wrong for the first 20 or so years of my life? Apparently so, and my parents never bothered to correct me, leaving our last name constantly mispronounced. But what’s in a name really? According to this article and others, quite a lot, especially if names are “hard” to pronounce.