Asian Americans are in more and more TV commercials these days, but when I saw this Wells Fargo ad, it immediately caught my attention. Rather than the familiar white man Asian woman couple commonly portrayed in commercials, it has an Asian guy married to a non-Asian woman of color (either African American or Latina or both – hard to really tell here). There have been a few commercials with an Asian male in an interracial relationship like this one of Asian male and white female, but I personally don’t recall any commercials with this particular pairing. I also like the fact that the Asian American guy isn’t a nerd or martial artist and seems pretty outgoing and worldly.
While Wells Fargo has been in the news lately for a variety of problems and lapses in judgment, I would have to agree with the commercial that eating out a lot can really strain a budget. This ad was part of Wells Fargo’s rebranding efforts called This is Wells Fargo.
I wouldn’t necessarily buy a product just because they show Asian Americans or use a language that’s familiar to me (my Asian BMI doesn’t need any Big Macs), but doing so does get me to notice, which is half the battle in advertising. Finally, it’s good to see a top 10 list, especially compared to advertisers on the bottom end such as KFC or Salesgenie.com.