Tag Archives: Asian American Consumer

Asian American Sports Fans becoming attractive Marketing Targets

Posted on June 30, 2025 by Jeff

Asian American sports fans are becoming attractive marketing targets. Asian Americans spend 15% more time viewing live sports than the general public according to a Nielsen report. Given that most sports marketing efforts are targeted at live sports and that … Continue reading →

Posted in Business, Local, San Francisco Bay Area, Sports | Tagged , , , , , , , , , | 1 Comment

Nielsen Finds that Asian Americans are Key Audience for Ad Supported Video On-Demand

Posted on May 1, 2024 by Jeff

The ratings and audience measurement and analysis firm Nielsen has found that Asian Americans are a key audience for ad supported video on-demand services (AVOD), among other findings in their just released their report, Reaching Asian American Audiences: Understanding Asian … Continue reading →

Posted in Business, Entertainment, TV | Tagged , , , , , | 1 Comment

Nielsen Reports On The State Of The Asian American Consumer

Posted on November 19, 2012 by Jeff

Nielsen recently released a report on Asian American consumers, called State of the Asian American Consumer Report: Growing Market, Growing Impact. It focuses on Asian American buying habits (e.g. Asian American make more shopping trips and are less likely to … Continue reading →

Posted in Business | Tagged , , | 5 Comments