Asian American Commercial Watch: Visa’s Real Life Events & Chloe Kim

https://youtu.be/yDTYvtUc8Qc

I caught this Visa commercial while watching the Olympics, which is no surprise since Visa is an Olympic sponsor and was pleasantly surprised to see Chloe Kim towards the end of the commercial:

You know faster is better. We’ve got a faster way to pay.   You don’t have to be an Olympic snowboarder like Chloe Kim to shave seconds off your time at checkout. Tap to pay like a champion with your contactless Visa card where you see the Contactless Symbol. #PyeongChang2018 #TeamVisa

And even before the Olympics started, I’ve seen Visa highlight Chloe Kim in some web ads:

I’m sure we’ll be seeing a lot more of Chloe Kim now that she’s an Olympic Gold winner in the halfpipe! Congrats again Chloe – hope to meet you one day!

Asian American Commercial Watch: Bounce’s “Don’t Let Wrinkles Ruin Your Meeting”

https://youtu.be/nTeDJNPDEwU

I caught this recent Bounce commercial:

“If only Harry used some Bounce to dry, he would be less wrinkly and winning at life. Toss wrinkles, static, lint, and pet hair goodbye.”

This businessman is pitching something to a group of humorless groups of Asians, which I assume are foreigners (since in the U.S., it would be unlikely for a group of Americans on a team to be all Asian Americans). Of course, his pitch would be better if he didn’t have a wrinkled shirt on.

Personally, I just like the parodied song.

Of course, in the alternative universe, the guy’s pitch is going great now that he has a non-wrinkled shirt on. I guess there is only so much creativity you can have for a fabric softener ….

Asian American Commercial Watch: Nature’s Bounty – Better off Healthy – “Treadmill”

I caught this Nature’s Bounty television commercial for fish oil while watching I think CNN on a Saturday morning.

aacw_8asians_natures_bounty_fish_oil

I like how this 0:15 second commercial shows the woman’s future self accelerated over time an rewinds back. My mother has taken fish oil in the past, but I’ve always wondered (like vitamins), how much of  difference it can make to take such supplements. A quick reading on WebMD:

“Fish oil is FDA approved to lower triglycerides levels, but it is also used for many other conditions. It is most often used for conditions related to the heart and blood system. Some people use fish oil to lower blood pressure, triglycerides and cholesterol levels. Fish oil has also been used for preventing heart disease or stroke, as well as forclogged arteries, chest pain, irregular heartbeat, bypass surgery, heart failure, rapid heartbeat, preventing blood clots, and high blood pressure after a heart transplant.”

Besides the above stated benefits, WebMD goes on to list other health benefits of fish oil.

While looking for this commercial online, I also did come across the 0:30 second version of the ad, which has kind of a funny, but non sequitur moment, where the future older woman tells her younger self –

“Don’t marry Dan,” who turns out to be a creepy white guy. I wonder if this version of the ad airs!

Asian American Commercial Watch: #StayAmazing: Balancing With Rocky Byun

https://youtu.be/PkwzAUBijW0

To be honest, before this Fairfield Inn & Suites by Marriott commercial, I had never heard of Rocky Byun:

AACW_Rocky_Byun“Making gravity his friend, Nam Seok Byun (also known as “Rocky”) has learned to balance a range of items, large and small, right on top of each other! This man from South Korea has been practicing for 9 years, understanding physics to determine the center of gravity of objects in order to make them balance perfectly.”

This commercial was uploaded back on October 15th, 2014, but I had only seen it recently. You can see his incredible balancing videos on his YouTube channel: https://www.youtube.com/user/balanceace/videos

 

Asian American Commercial Watch: Kohl’s Oscar Commercial: The Duchess

https://youtu.be/pP9jwF914ao

I saw Kohl’s Oscar themed commercials during this year’s Oscars. One of the commercials had an Asian American Mom & daughter:

“On Sunday night, we got to see the other three ads that accompany that one, featuring other acceptance speeches in less sparkly contexts.  … Lastly, a girl in a fort made of bedsheets invites her mother in to play “the duchess” for tea, triggering Penelope Cruz’s Best Supporting Actress speech for Vicky Cristina Barcelona in 2009.”

AACW_Kohls_Oscars_2016

To be honest, when I saw the ad (as well as the other Kohl ads), I really didn’t get what was going on in the commercial – especially with the woman speaking Spanish… I’m not sure how this really promotes Kohl’sThe YouTube description of the commercial says, “A tea party fit for a duchess in your honor? Time to thank the great kids in your life.”

 

Asian American Commercial Watch: Randall Park’s K-Y Intense Ads

Ever since Randall Park talked about being in K-Y ads on Jimmy Kimmel Live, I’ve had people asking about these ads. There were several different cuts of a similar ad, but I’ve got two of them embedded here.

Yes, instead of scouring YouTube, you can watch the ads here, as well as revisiting a blog post that Ben did on 8Asians back in 2010 about these ads.

http://youtu.be/IF3xLCszTEs

What Ben said:

8A-2015-02-RandallPark-KY-AdWhat I love about these KY Intense commercials is that while sex not talked about by conservative Americans of any ethnic culture, yes…People actually do the horizontal mambo from time to time. For fun. The APA community does this, too, as crazy as that sounds. So in commercials that play off some of the stereotypical quiet Asian behaviors, I find that these KY ads are actually fairly well done.

I love the fact that there are industries recognizing the buying power of APA now. I suppose that some might get offended that we’re stereotyped as reserved and quiet, but from an economic perspective, I love it. There are not many studies out there that prove Asian Americans have a serious buying power but even looking at this 2004 study by the Magazine Publishers of America shows that we’re a force to be reckoned with if you can persuade us to drop some of the hard-earned cash.

Asian American Commercial Watch: Asian Dude on a Scooter for Huggies

I just came across this hilarious commercial for Huggies after watching a fascinating segment on Nightline about the diaper industry, which is apparently a $7 billion industry annually in the United States. I watch a lot of TV, so I’m surprised I haven’t seen this ad, but then again, I’m not exactly the target audience. The commercial is for a limited edition ‘Jean Diapers‘ from Huggies with the tagline, “The coolest you’ll look pooping your pants.” I have no idea why Huggies decided to have an Asian dude on a scooter watching a baby walk on the street in his jean diapers, especially since the commercial looks like its supposed to be in Western Europe.

Asian American Commercial Watch: Yet Another Target Ad!

http://www.youtube.com/watch?v=7Mms2WmXXcw

I saw this Target commercial the other day, making this the *third* commercial the discount retailer has done that very tastefully highlights Asian Americans in every day normal settings. Personally, I like the first commercial the best since it was unexpected, includes the tune Brand New Day and highlighted a whole family (mom, dad, kids and grandparents). The second commercial with the over-protective mom was pretty funny as well. This commercial was a bit too short and quiet.

How Hamsters Became Kia’s Killer Salesmen

The first time I saw this ad some time in late May for South Korea’s Kia Soul was in the movie theater, and for whatever reason, I instantly loved it. I liked the tune by Black Sheep, as well as the hip-hop hamsters. A part of me was wondering – are these hamsters computer generated or humans wearing costumes? When I saw that the SUV got 31 MPG and started at $14k, I thought, “Wow, if I were to get an SUV, I might seriously consider the Kia Soul.”

Apparently, I am not the only person who seems to really like this ad. Not only has this ad gone viral on the Internet, but it has really helped to boost Kia sales:

“In June, Kia Motors America’s retail sales surged 45% over the same period last year. While Ford, General Motors, and Toyota also posted smaller year-over-year increases in June, their sales fell from May by 11%, 13% and 14%, respectively. Kia’s rose 1.5% month-to-month. Perhaps not surprisingly, dealers also love the hamster campaign. “People come in and say they want to drive the hamster car,” says Edwin Menasaka, general sales manager at Glendale Kia in the Los Angeles area.”

Amazing when a creative ad actually helps also drive sales. I mean, that is the whole long-term point of advertising, right?

Asian American Commercial Watch: Michelle Wie in McDonald’s Ad

I was channel surfing the other night when I came across a Chinese version of this McDonald’s commercial on the Bay Area’s local Chinese channel KTSF. I had wondered why a Korean American would be in a Chinese language commercial, but much to my delight, I was able to find the commercial in English. At first, I wasn’t too sure who that cute Chinese girl was (I just assumed she was Chinese since the commercial was in Chinese until I saw Michelle’s name).  I’m surprised I haven’t seen or heard of this commercial yet. I hope to bump into Michelle at a local McDonald’s near Stanford University one of these days!

Asian American Commercial Watch: Swiffer Sweeper

An 8Asians reader, Amanda, pointed this Swiffer Sweeper commercial out. I’ve seen some ads from this “Baby Come Back” campaign, but have not come across this particular one with the Asian American woman in a new “Who’s that Lady” campaign. Apparently this commercial is running on every major network, during Oprah, on the E! Channel, and more. I don’t know about you, but I think it’s fairly common for Asian Americans not to wear shoes indoors. I wonder if the last part of the commercial showing the woman walking across the bare wooden floor is a subtle appeal towards Asian Americans? (I actually think this is kind of cool.)