You know faster is better. We’ve got a faster way to pay. You don’t have to be an Olympic snowboarder like Chloe Kim to shave seconds off your time at checkout. Tap to pay like a champion with your contactless Visa card where you see the Contactless Symbol. #PyeongChang2018#TeamVisa
And even before the Olympics started, I’ve seen Visa highlight Chloe Kim in some web ads:
“If only Harry used some Bounce to dry, he would be less wrinkly and winning at life. Toss wrinkles, static, lint, and pet hair goodbye.”
This businessman is pitching something to a group of humorless groups of Asians, which I assume are foreigners (since in the U.S., it would be unlikely for a group of Americans on a team to be all Asian Americans). Of course, his pitch would be better if he didn’t have a wrinkled shirt on.
Personally, I just like the parodied song.
Of course, in the alternative universe, the guy’s pitch is going great now that he has a non-wrinkled shirt on. I guess there is only so much creativity you can have for a fabric softener ….
I caught this Nature’s Bounty television commercial for fish oil while watching I think CNN on a Saturday morning.
I like how this 0:15 second commercial shows the woman’s future self accelerated over time an rewinds back. My mother has taken fish oil in the past, but I’ve always wondered (like vitamins), how much of difference it can make to take such supplements. A quick reading on WebMD:
“Making gravity his friend, Nam Seok Byun (also known as “Rocky”) has learned to balance a range of items, large and small, right on top of each other! This man from South Korea has been practicing for 9 years, understanding physics to determine the center of gravity of objects in order to make them balance perfectly.”
To be honest, when I saw the ad (as well as the other Kohl ads), I really didn’t get what was going on in the commercial – especially with the woman speaking Spanish… I’m not sure how this really promotes Kohl’s … The YouTube description of the commercial says, “A tea party fit for a duchess in your honor? Time to thank the great kids in your life.”
What I love about these KY Intense commercials is that while sex not talked about by conservative Americans of any ethnic culture, yes…People actually do the horizontal mambo from time to time. For fun. The APA community does this, too, as crazy as that sounds. So in commercials that play off some of the stereotypical quiet Asian behaviors, I find that these KY ads are actually fairly well done.
I love the fact that there are industries recognizing the buying power of APA now. I suppose that some might get offended that we’re stereotyped as reserved and quiet, but from an economic perspective, I love it. There are not many studies out there that prove Asian Americans have a serious buying power but even looking at this 2004 study by the Magazine Publishers of America shows that we’re a force to be reckoned with if you can persuade us to drop some of the hard-earned cash.
I just came across this hilarious commercial for Huggies after watching a fascinating segment on Nightline about the diaper industry, which is apparently a $7 billion industry annually in the United States. I watch a lot of TV, so I’m surprised I haven’t seen this ad, but then again, I’m not exactly the target audience. The commercial is for a limited edition ‘Jean Diapers‘ from Huggies with the tagline, “The coolest you’ll look pooping your pants.” I have no idea why Huggies decided to have an Asian dude on a scooter watching a baby walk on the street in his jean diapers, especially since the commercial looks like its supposed to be in Western Europe.
The first time I saw this ad some time in late May for South Korea’s Kia Soul was in the movie theater, and for whatever reason, I instantly loved it. I liked the tune by Black Sheep, as well as the hip-hop hamsters. A part of me was wondering – are these hamsters computer generated or humans wearing costumes? When I saw that the SUV got 31 MPG and started at $14k, I thought, “Wow, if I were to get an SUV, I might seriously consider the Kia Soul.”
“In June, Kia Motors America’s retail sales surged 45% over the same period last year. While Ford, General Motors, and Toyota also posted smaller year-over-year increases in June, their sales fell from May by 11%, 13% and 14%, respectively. Kia’s rose 1.5% month-to-month. Perhaps not surprisingly, dealers also love the hamster campaign. “People come in and say they want to drive the hamster car,” says Edwin Menasaka, general sales manager at Glendale Kia in the Los Angeles area.”
Amazing when a creative ad actually helps also drive sales. I mean, that is the whole long-term point of advertising, right?
I was channel surfing the other night when I came across a Chinese version of this McDonald’s commercial on the Bay Area’s local Chinese channel KTSF. I had wondered why a Korean American would be in a Chinese language commercial, but much to my delight, I was able to find the commercial in English. At first, I wasn’t too sure who that cute Chinese girl was (I just assumed she was Chinese since the commercial was in Chinese until I saw Michelle’s name). I’m surprised I haven’t seen or heard of this commercial yet. I hope to bump into Michelle at a local McDonald’s near Stanford University one of these days!
An 8Asians reader, Amanda, pointed this Swiffer Sweeper commercial out. I’ve seen some ads from this “Baby Come Back” campaign, but have not come across this particular one with the Asian American woman in a new “Who’s that Lady” campaign. Apparently this commercial is running on every major network, during Oprah, on the E! Channel, and more. I don’t know about you, but I think it’s fairly common for Asian Americans not to wear shoes indoors. I wonder if the last part of the commercial showing the woman walking across the bare wooden floor is a subtle appeal towards Asian Americans? (I actually think this is kind of cool.)