Asian American Commercial Watch: Minute Maid’s #ShibSibs Journey – Maia and Alex Shibutani

Congratulations to brother-and-sister duo Maia and Alex Shibutani on winning the Bronze in the 2018 Winter Olympics for Ice Dancing. No doubt, if you’ve been watching the Winter Olympics, you’ve seen this ad, which really doesn’t seem like an ad, highlighting the sibilings’ journey to the Olympics:

“Minute Maid is proud to support Maia and Alex Shibutani on their journey to The Olympic Winter Games. The siblings and teammates know a thing or two about healthy competition, but they also know that the best moments – both on and off the rink – are often shared. Cheers to the #ShibSibs

I had noticed recently that the Shib Sibs had posted a YouTube video seeing for themselves for the first time on some Minute Maid cartons:

So I wound up going to my local grocery store to check out the Minute Maid cartons. However, I could only find three out of the four that they mentioned:

I wonder what the 4th carton is?!?

Also, I had noticed that Intel was one of their sponsors as well, when I noticed on Facebook, Intel congratulating them:

I knew that Intel was an Olympic sponsor, given that they powered the Drone exhibition during the opening ceremonies of the Olympics.But I didn’t know that Intel had sponsored any athletes. But a quick Google search came across this press release listing their sponsored Intel athletes (which I thought was kind of an oxymoron …):

  • Ayumu Hirano – Japanese snowboarding phenom and silver medalist in halfpipe at the
    Olympic Winter Games Sochi 2014.
  • Fan Kexin – Chinese short track speedskater and silver medalist in the 1,000 meter at the
    Olympic Winter Games Sochi 2014.
  • Hannah Brandt – Forward on the U.S. women’s Ice Hockey Team and University of Minnesota’s
    all-time points leader.
  • Marissa Brandt – South Korean ice hockey defender and former star at Gustavus Adolphus
  • Maia and Alex Shibutani – U.S. ice dancing team and current two-time U.S. champions.

It’s interesting that Intel sponsors non-U.S. athletes, but then again, they are a global company with global customers.

Again, congrats to the Shibutanis on winning the Bronze!

Asian American Commercial Watch: Team United & Nathan Chen

While watching the Olympics, I saw this United TV commercial and was surprised to see U.S. figure skater Nathan Chen, since I wasn’t aware that United was one of his sponsors, unlike Kellogg’s, Bridgestone and John Wilson. The super hero-themed commercial itself is a little bit weird if you ask me:

Helping superheroes fly for 38 years. Proud to fly Team USA.

The behind the scenes video on YouTube on how they made the commercial is pretty interesting.

Also, on United’s YouTube channel, they even have a 60 second “origin” video which discusses how Chen got into figure skating:

Congrats to Nathan Chen on his historic performance at the 2018 Winter Olympics!

Asian American Commercial Watch: Visa’s Real Life Events & Chloe Kim

I caught this Visa commercial while watching the Olympics, which is no surprise since Visa is an Olympic sponsor and was pleasantly surprised to see Chloe Kim towards the end of the commercial:

You know faster is better. We’ve got a faster way to pay.   You don’t have to be an Olympic snowboarder like Chloe Kim to shave seconds off your time at checkout. Tap to pay like a champion with your contactless Visa card where you see the Contactless Symbol. #PyeongChang2018 #TeamVisa

And even before the Olympics started, I’ve seen Visa highlight Chloe Kim in some web ads:

I’m sure we’ll be seeing a lot more of Chloe Kim now that she’s an Olympic Gold winner in the halfpipe! Congrats again Chloe – hope to meet you one day!

Asian American Commercial Watch: NBC’s Winter Olympics Best of U.S. – Chloe Kim & Nathan Chen Super Bowl Ads

Oftentimes, many Super Bowl advertisers will “leak” their TV commercials on the Internet prior to the Super Bowl to generate some buzz. NBC is no different. Well, NBC posted recently a TV ad for the upcoming 2018 Winter Olympics, which they will be airing as well as the Super Bowl, so it makes sense for them to inform the U.S. public that during the Super Bowl. And one ad that caught my eye is with Korean American Olympian Chloe Kim and her dad:

“Chloe Kim and her dad are on the journey for Gold together. See this #SuperBowl Ad this Sunday on NBC #BestOfUS #WinterOlympics

No doubt, this commercial will annoy some white supremacists and alt-right supporters, but I have to agree that U.S. Olympians of all races and ethnicities represent the best of the U.S. and “US.”

The commercial shows the ups & downs of practice and the commitment that Chloe and her dad have to each other. It’s a wonderful heartwarming commercial.

I don’t know much about Chloe, but from what I’ve read, she’s amazing:

She is already being called the Shaun White of women’s snowboarding.

“Like the fabled Flying Tomato, the 5’2″, 115-pound Kim is redefining what is considered possible in the halfpipe, having become the only woman to land back-to-back 1080s. (She did it for the first time at the 2016 U.S. Snowboarding Grand Prix, joining White as the only riders to score a perfect 100 on a run at that event.) At the 2016 X Games, Kim won two gold medals at the tender age of 15 and ever since has been the presumptive golden girl in PyeongChang. In fact, Kim would have qualified for the U.S. Olympic team in 2014, but was too young.”

And her dad literally came up from nothing in the U.S.:

“Jong Jin immigrated to Southern California from South Korea as a young man, arriving with $800 in cash. He bought a used car and found work at a gas station. On one of his first days, a coworker asked for a ride home and promptly stole the car and all of Jong Jin’s remaining cash. He found another minimum-wage job and eventually matriculated at Long Beach State. Jong Jin earned his real estate license and saved enough money to buy a duplex, where the family lived while renting out the other floor. He would go on to amass substantial real estate holdings, including a condo in Mammoth Lakes.”

Best of luck to Chloe at the Winter Olympics!

After I finished writing the above, I discovered that there was another NBC Winter Olympics Super Bowl ad with an Asian American – Nathan Chen:

After seeing Nathan Chen compete in the 2018 U.S. Championships (“Nationals”) and making the U.S. Olympic team, and seeing his confidence, I wouldn’t be surprised if he won the Gold for Men’s Figure Skating, and that there is also a Super Bowl ad highlighting him as “Best of the U.S.”:

“With five quadruple jumps in his long program, figure skater Nathan Chen deserves to arrive in Pyeongchang, South Korea, for the 2018 Winter Olympics with a little James Brown-like swagger. And, yeah, he deserves his own Super Bowl commercial about it, too.

So NBC delivered. In the spot above — the second of five 60-second “Best of U.S.” athlete films, featuring five American athletes, which will all air on Super Bowl Sunday — Chen pays “the cost to be the boss,” working hard, falling and getting back up, and eventually earning the spotlight and the respect of a bunch of hockey players, all set to James Brown’s “The Boss.” “You see a bad mutha” ready to tell the rest of the world “told you so!” with every single one of those jaw-dropping four-revolution jumps (shown in slow-motion here for maximum impact).”

So how cool is that? This is the beginning of CHENSANITY!

Best of luck to both Chloe Kim and Nathan Chan, and all Olympians!



Asian American Commercial Watch: Tostitos “Reposting”

Although this commercial was uploaded to Tostitos’ YouTube channel over 7 months ago, I only recently caught this TV commercial, which stars actress Alli Chung.

I like how this commercial kind of mocks those who tend to be a bit too active on social media, although to be honest, this could include me.


Asian American Commercial Watch: Samsung Galaxy Note8’s “I Love You”

I haven’t seen this television commercial yet, but a friend sent me this link after he saw this Samsung Galaxy Note 8 commercial while watching an NFL football game on a Sunday evening on NBC:

“There’s a new way to share how you feel with Live Message on the new Samsung Galaxy Note8.”

After some research, I discovered this commercial debuted during the most recent Emmy Awards.

This is one of the rare commercials that highlights an Asian American male romantic lead in an inter-racial relationship with a white woman. As I’ve often mentioned, I think McDonald’s “Egg McMuffin of Boyfriends” commercial was the first one that caught my I that I blogged about.

Overall, I really like the commercial. It’s very cute in a hopeless romantic kind of way and is effective in showing a feature of the phone that I never knew about. The actress and commercial kind of reminds me of the Zooey Deschanel and the movie (500) Days of Summer, and the commercial’s song is kind of catchy (Peggy Lee’s Similau (See-Me-Lo) 1949). Can’t find any info on the actor …

From the YouTube comments, someone identified the actress as Cyrina Fiallo, and apparently has done quite a few commercials from a quick Google search.

The second most liked comment on YouTube was: “What kind of psychopath uses a $800 device without a case.” which I thought was hilarious – because it’s true!

Asian American Commercial Watch: Hall of Claims: Swing Set Standoff

Farmers Insurance’s line of commercials have had a few Asian Americans in their commercials which I have blogged about:

But they don’t seem to have many speaking lines – then again, I don’t think any of these Farmer Insurance commercials have people speaking much except for spokesman J.K. Simmons.

This commercial has an Asian American family camping in the woods in their RV:

“At Farmers, we’ve seen almost everything, so we know how to cover almost anything. Even a moose-induced motorhome mangling.”

I really wonder if any of these insurance incidents really happened? Personally, while growing up, I don’t recall any Asian American families camping in an RV. When I was a kid, my family did camp in a tent once or twice with a Taiwanese association group.



Asian American Commercial Watch: Chase’s “Isaac Hou’s Show Stopping Moves”


This commercial was uploaded by Chase last August 2016 (but now taken down on YouTube), but I only recently first saw it – and was questioning if what I was seeing was real! This commercial is about:

“Cyr Wheel performing artist Isaac Hou spins through multiple gigs and with barely any time in between. After yet another awe-inspiring performance, Isaac receives a check and using Chase’s QuickDeposit he is able to deposit the check right there on the spot while his wheel is still spinning. He rolls out to his next gig not letting something as quick as a check deposit disrupt his flow.”

I’ve never heard or seen Isaac Hou before. Chase does a nice profile and interview of him here:

“Hou grew up in New Jersey with a software engineer father and database manager mother and took time to travel the world by himself after high school. He came across hoop performing by accident and honed his skills on city streets across Europe and Asia. An appearance on “China’s Got Talent” earned him worldwide fame.”

According to this 2014 article, Hou is of Taiwanese decent and lives in Taipei. You can see an almost four minute YouTube video of him performing here:

Just amazing and mesmerizing!

Asian American Commercial Watch: BEHR PREMIUM PLUS® Interior Paint: One Home, Many Lives

When I saw this BEHR / The Home Depot paint commercial, I had to rewind it a few times on my DVR – because I wasn’t too sure what I was seeing. I saw two boys who looked fairly Asian:

and a young girl who could be possibly half-Asian or white, a white mom and possibly an Asian American man.

In reading the YouTube comments in the commercials, others had noted this normal Asian Male / White Female (AM/WF) couple. I think this is the first commercial where I’ve seen an Asian American man and a white woman with their mixed race kids (along with the family dog) – and it’s just another normal American family painting their house together.

I think I had kind of the same reaction when I wrote this blog post:

Sonoma County Tourism Features Interracial Couple

Kudos to BEHR and The Home Depot on breaking some new ground.

Asian American Commercial Watch: Target’s “Target Run 2017 Family Bonding”

It’s been a long time since I last recall blogging about Target for my Asian American Commercial Watch series, but I caught this ad recently:

“Running low on the stuff you need? Time for a Target Run. Get everyday low prices on everyday essentials like milk, toothpaste and diapers. Target Run, and Done.”

The ad features an Asian American Mom:

her son & daughter:

and the kids’ grandfather:

My favorite Target ad though is the first one I had blogged about – All-American Asian Family in Target Ad:

Target, keep up the great work!


Asian American Commercial Watch: “Make Time For Snapple”

It’s been a while since I had a Snapple, and maybe that’s why the company is advertising again (or maybe I just noticed), and I came across this commercial recently with an Asian American male office worker:

and you get to see the guy drink a Snapple in a more private office:

I have no idea who the actor is, but hopefully his career will move on to bigger and better things. These kinds of commercials is what I recall Randall Park doing before he got he made it big in movies and television.

Asian American Commercial Watch: Bounce’s “Don’t Let Wrinkles Ruin Your Meeting”

I caught this recent Bounce commercial:

“If only Harry used some Bounce to dry, he would be less wrinkly and winning at life. Toss wrinkles, static, lint, and pet hair goodbye.”

This businessman is pitching something to a group of humorless groups of Asians, which I assume are foreigners (since in the U.S., it would be unlikely for a group of Americans on a team to be all Asian Americans). Of course, his pitch would be better if he didn’t have a wrinkled shirt on.

Personally, I just like the parodied song.

Of course, in the alternative universe, the guy’s pitch is going great now that he has a non-wrinkled shirt on. I guess there is only so much creativity you can have for a fabric softener ….