Asian American Commercial Watch: Visa’s Real Life Events & Chloe Kim

I caught this Visa commercial while watching the Olympics, which is no surprise since Visa is an Olympic sponsor and was pleasantly surprised to see Chloe Kim towards the end of the commercial:

You know faster is better. We’ve got a faster way to pay.   You don’t have to be an Olympic snowboarder like Chloe Kim to shave seconds off your time at checkout. Tap to pay like a champion with your contactless Visa card where you see the Contactless Symbol. #PyeongChang2018 #TeamVisa

And even before the Olympics started, I’ve seen Visa highlight Chloe Kim in some web ads:

I’m sure we’ll be seeing a lot more of Chloe Kim now that she’s an Olympic Gold winner in the halfpipe! Congrats again Chloe – hope to meet you one day!

Asian American Commercial Watch: Bounce’s “Don’t Let Wrinkles Ruin Your Meeting”

I caught this recent Bounce commercial:

“If only Harry used some Bounce to dry, he would be less wrinkly and winning at life. Toss wrinkles, static, lint, and pet hair goodbye.”

This businessman is pitching something to a group of humorless groups of Asians, which I assume are foreigners (since in the U.S., it would be unlikely for a group of Americans on a team to be all Asian Americans). Of course, his pitch would be better if he didn’t have a wrinkled shirt on.

Personally, I just like the parodied song.

Of course, in the alternative universe, the guy’s pitch is going great now that he has a non-wrinkled shirt on. I guess there is only so much creativity you can have for a fabric softener ….

Asian American Commercial Watch: Nature’s Bounty – Better off Healthy – “Treadmill”

I caught this Nature’s Bounty television commercial for fish oil while watching I think CNN on a Saturday morning.


I like how this 0:15 second commercial shows the woman’s future self accelerated over time an rewinds back. My mother has taken fish oil in the past, but I’ve always wondered (like vitamins), how much of  difference it can make to take such supplements. A quick reading on WebMD:

“Fish oil is FDA approved to lower triglycerides levels, but it is also used for many other conditions. It is most often used for conditions related to the heart and blood system. Some people use fish oil to lower blood pressure, triglycerides and cholesterol levels. Fish oil has also been used for preventing heart disease or stroke, as well as forclogged arteries, chest pain, irregular heartbeat, bypass surgery, heart failure, rapid heartbeat, preventing blood clots, and high blood pressure after a heart transplant.”

Besides the above stated benefits, WebMD goes on to list other health benefits of fish oil.

While looking for this commercial online, I also did come across the 0:30 second version of the ad, which has kind of a funny, but non sequitur moment, where the future older woman tells her younger self –

“Don’t marry Dan,” who turns out to be a creepy white guy. I wonder if this version of the ad airs!

Controversial Groupon Super Bowl Commercial Exploits Tibet for Laughs

I was only half-watching Super Bowl XLV today, but my attention was piqued when an ad featuring Asians (Tibetans) appeared on my TV. It turns out, it was an ad by Groupon, featuring Timothy Hutton which opened with what seemed to be an impassioned plea for the oppressed people of Tibet. Suddenly, Tibet became a punchline about delicious food that you could get for cheap through their site. Continue reading “Controversial Groupon Super Bowl Commercial Exploits Tibet for Laughs”

Asian American Commercial Watch: Asians Have Sex, Too

UPDATED 2/16/2015: Johnson & Johnson pulled down the previous uploads of the K-Y Intense ads that were embedded in the original post. I’ve included new embeds in the post. Yes, these are the K-Y ads that Randall Park referred to on Jimmy Kimmel Live. Enjoy. –Joz

8A-2015-02-RandallPark-KY-AdWhat I love about these KY Intense commercials is that while sex not talked about by conservative Americans of any ethnic culture, yes…People actually do the horizontal mambo from time to time. For fun. The APA community does this, too, as crazy as that sounds. So in commercials that play off some of the stereotypical quiet Asian behaviors, I find that these KY ads are actually fairly well done.

I love the fact that there are industries recognizing the buying power of APA now. I suppose that some might get offended that we’re stereotyped as reserved and quiet, but from an economic perspective, I love it. There are not many studies out there that prove Asian Americans have a serious buying power but even looking at this 2004 study by the Magazine Publishers of America shows that we’re a force to be reckoned with if you can persuade us to drop some of the hard-earned cash.